Communications + Media Relations
A selection of high impact media placements on strategic priorities.
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College Application Deadlines That Extend Past May 1
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6 things parents should know about mental health before sending a kid to college
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International Students Face Hurdles Under Trump Administration Policy
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With Coronavirus Keeping Them in U.S., International Students Face Uncertainty. So Do Their Colleges.
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How College Alumni Donors Can Get What They Pay For
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For a Personal Touch in Admissions, the President Takes Up Pen and Paper
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New Dean To Confront State Budget Woes
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Cash For Shots
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CNN Spends Three Days at the Wisconsin School of Business
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College Enrollments Sink in the Midwest, Causing Budget Trouble for Schools
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When One-on-One Learning Can’t Be Side by Side
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The Trump Administration Is Making Life Hell for International Students
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Why Undergraduate Research Matters in College
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To Save Themselves, Small Colleges Offer Lifeline to Their Hometowns
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Sweet Briar’s Demise Puts New Pressure on College Trustees
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Professor Mitchell on Consumer Spending
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No more dancing around issues in feminine hygiene
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Potential buyers left may avoid automakers
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HTML 5’s Fresh Branding Aims at Inspiring Geeks, Hints at Web’s Future
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College of Wooster to outsource its dining and custodial services to meet new demands
Issue Advocacy.
A selection of OPED placements on the issues that matter.
Strategic Communications
Launching Wooster’s 13th President.
My team and I built a comprehensive communications rollout for Wooster’s 13th president in under 2.5 weeks.
Considering the presidential search was largely a closed process, we want to build excitement through a variety of pre-announcement teasers that showed the fun side of our president-elect, actively embracing some of our most cherished traditions, without revealing her identity.
It was also important that our announcement footage capture her in signature campus spaces, sharing why Wooster, why now.
An Annual Report to Share Strategic Planning Progress.
Wooster’s annual report used to consist of a page of charts and graphs inside the fall magazine. We decided to create a modified publication that would highlight progress on strategic initiatives as well as report on the impact of donor support and campus collaborations. We changed the size of the publication and adjusted the layout slightly to set up expectations that this was not just another magazine.
Redesigned Wooster magazine
Wooster’s magazine would typically change page counts every issue, there was no consistency of colors or layouts, and themes were not connected to global strategic priorities. In 2021, we established a basic template for the magazine with an expected page count, as well as a new look and feel that aligned with the new Wooster branding, making sure to incorporate the color palette, fonts, wordmark, design elements, and imagery.
Custom-Built Online Class Notes Web Feature
Redesigned Ripon magazine
When we redesigned Ripon’s magazine we focused on creating issues that aligned with strategic objectives. When we were promoting our new core curriculum, for example, our issue focused on the evolving world of work and featured several alumni who were working in emerging fields. We introduced the “Remarkable Ripon” feature to highlight exceptional alumni as well as new user-generated sections where alumni would respond to popular prompts connecting them back to the college, creating nostalgia, and leading to further engagement opportunities.
R Connections Class Letter publication with corresponding digital engagement experience
Sharing class notes is an important way for alumni to connect with one another, in particular, for classes who are decades removed from their time on campus. Finding the right ways to maximize sharing while not overwhelming the staple alumni magazine is a problem facing many colleges and universities. At Ripon, we created an economical “slim jim” solution with the introduction of R Connections, a class letter and notes publication that would mail to select classes of alumni once per year. This new publication was supplemented by a custom-built digital class notes web feature that alumni could use throughout the year.
New Ripon Annual Report
We introduced a new Ripon College Annual Report amid our fundraising campaigns to ensure we were reporting back to donors on the impact of their support and to keep the broader constituency base aware of progress on our strategic priorities.