Analytics, SEO + Reporting

I have worked with companies like Hanover Research, Arnold Worldwide, and Edelman to conduct market research. I am currently partnering with a panel company to run our own national messaging research, using quantitative survey tools and focus groups.

I develop regular reporting on web, virtual events, and marketing performance using a combination of tools including Google Analytics, Supermetrics, Tag Manager, and Data Studio. I regularly use this data to track our progress and make necessary adjustments over time. View an example report.

I develop organic and paid marketing plans that focus on competing for traffic on key areas of study search terms. Pages are scored for SEO rich content, editorial promotes areas of study and other keywords, and areas of study pages include critical CTAs. Learn more.