Serve on President’s Cabinet with Board of Trustee reporting responsibilities for various committees.

Oversee Office of Marketing and Communications and serve as program director for Albion's Department of Education Title III grant.

Lead executive communications, design budget presentations, staff town halls and supporting communications relating to 3 Year Budget Realignment process.

Serve as chief spokesperson and media relations point for College.

Led planning, production, and marketing for presidential inauguration. Co-led presidential announcement communications.

Leading the implementation planning and integrations for in-house early brand awareness search efforts.

Redesigned all admissions and advancement publications.

June 2022-September 2023

Serve as the Secretary of the Corporation and official signatory of the College.

Serve as Chief of Staff for President’s Cabinet, working with President to build weekly meeting agendas, source materials and data, and forecast discussion themes based on annual calendar.

Led implementation of campus-wide armed intruder training.

Responsible for publishing Clery Report and Annual Safety Disclosures.

Lead Community Health Task Force—consisting of a group of key staff across campus who meet regularly to plan for myriad campus health threats—COVID-19, Monkeypox, flu, residential space threats (floods, nuisance pests, material substances, etc). Together, we work to design campus policies and guidelines, procure PPE, tests and other safety supplies, set up vaccine clinics, establish isolation and quarantine spaces, produce proactive campus communications, handle rapid response and other duties.

Oversee searches for inaugural Director of Campus Sustainability and Dean for Student Success positions, including drafting job descriptions and search plans.

Lead Commencement planning team.

June 2022-September 2023

Serve on President’s Cabinet with Board of Trustee reporting responsibilities on Resources committee, Executive Committee, and special task forces.

Oversee Office of Marketing and Communications and Events. Established central Office of Events to better serve campus units and expand use of campus during the summer months.

Lead executive communications, design budget presentations, staff town halls and supporting communications relating to 3 Year Budget Realignment process.

Serve as chief spokesperson and media relations point for College.

Led Presidential Search Communications.

Led planning, production and live events for presidential announcement.

Lead implementation planning and integrations for in-house early brand awareness search efforts and senior app generation.

Design show flow and atmospherics for $40 million Lowry Center building celebrations.

Led planning for campus printing, including new local partnerships for high-end and mid-tier printing and implementation of new campus-wide MFDs, following the closure of in-house print shop.

Led planning, implementation, and management of enterprise digital signage system, including integration with RAVE CAP safety messages.

Leading campus collaborations and constituent engagement, research, planning, and rollout of new mascot.

August 2019-June 2022

• Served on President’s Cabinet with Board of Trustee reporting responsibilities on enrollment and marketing strategy committee and special task forces

• Orchestrated the centralization of marketing and communications on the Wooster campus, including the transformation of department goals, duties, metrics, and the budget to support it. Implemented necessary infrastructure, including but not limited to: project management, shared file and digital asset repositories, a data analytics and reporting program, central swag and advertising budgets, marketing and communications intern program, and signature cross-campus collaborations.

• Launched College’s first annual digital and print advertising plan, expanded early brand awareness, including enhancing the sophomore/junior search plan with geotargeting, segmentation, direct mail, organic and paid marketing, and currently prepping for launch of new college prep blog.

• Led the 2021 rebranding for the institution and athletics following the launch of the 2019 “Connect, Create, Discover” strategic plan, resulting in new logos, marks, color palettes, design elements, Wooster magazine, all admissions publications and digital communications, and various college templates. Currently leading the planning, design, and constituent engagement efforts for Wooster’s transition to a new mascot.

• Launched a new branded template and asset repository and on-demand print portal (i.e. variable business cards, letterhead, envelopes, notecards, postcards, etc.) to provide campus constituents the tools they need to be successful and self-sufficient.

• Launched licensing program to generate third-stream revenue, expand reach of the brand, and ensure Bookstore, athletics, and all other vendors reproduce College marks ethically and accurately.

• Launched internal newsletter, including weekly faculty and staff recognition, and helped to plan all-employee engagement events around the winter holiday and fall return to work.

• Introduced our president to a variety of national and trade reporters and editors, and worked to secure placements on strategic priorities in The New York Times, The Chronicle of Higher Education, Inside Higher Ed, US News & World Report, Cleveland Plain Dealer, Crain’s Business, NPR, local news affiliates, and more.

• Worked with faculty and staff to launch and market the new Pathways academic programs.

• Led the planning, development, and launch of the 2021 wooster.edu website redesign, resulting in the immediate doubling of monthly external visitors, expanded SEO keyword performance across all areas of study and general search terms, and an unprecedented 1.36% bounce rate.

• Worked collaboratively with department chairs and academic affairs on restructuring of faculty bios and areas of study pages. Worked collaboratively with faculty and staff to produce authentic storytelling about student, alumni, and faculty experiences.

• Oversaw the web redesign for woosterathletics.com and a portfolio of team-specific collateral.

• Partnered with IT on the launch of Wooster’s first internal companion website, inside.wooster.edu.

• Led crisis communications for COVID-19, temporary staff furloughs, alleged employee misconduct, and inquiry into the alleged misconduct of a former president whose name brandishes our most visible building.

• Worked together with our president to launch our COVID-19 communications plan, including the full range of signage, a website, a dedicated phone number and email account, and managed the 24/7 rapid response for parents/families, students, campus, and media.

• Launched the RAVE mobile alert and RAVE Guardian app on campus.

• Led the planning and execution of signature college events throughout the pandemic, including Convocations, Commencements, related end-of-year celebrations, and I.S. Mondays that were held remotely, in-person, or hybrid. Supported alternate modes of delivery for MLK Commemoration, Culture Show, and Awards programs. Implemented web-based formats for our fall Experiential Learning Symposium and spring Senior Research Symposium, which served to continue these treasured traditions and exponentially expand their reach beyond the confines of campus. Collaborated with colleagues in IT to install sophisticated live streaming systems in key performance spaces to deliver hybrid experiences for all audiences, with an eye towards the future.

July 2016-August 2019

• Served on President’s Administrative Council with Board of Trustee reporting responsibilities on audit, advancement, finance, and infrastructure committees, and special marketing and affordability taskforces.

• Oversaw Ripon College brand and sub-brands, all official Presidential communications, crisis communications, marketing and communications (i.e. advertising, graphic design, web development/design, editorial, videography, social and digital media, photography, communications), the office of information technology, outsourced printing services, and a new downtown study bar and mercantile. Manage staff of 11 full-time employees (including two middle-managers), six freelancers and a robust student internship program.

• Worked together with the Dean of Faculty and steering committee to launch Catalyst curriculum and produce related events, marketing, and campaigns.

• Oversaw exponential growth in social followers and engagement, and video portfolio.

• Placed OPEDs, stories, and quotes in NY Times, WSJ, USA Today, Chronicle for Higher Ed, etc.

• Orchestrated annual integrated marketing campaigns inclusive of digital, social, email, outdoor, radio, TV, print materials resulting in an avg. increase of 30,000-40,000 unique visitors per month to websites, 32% avg. social engagement conversion rates, 25% avg. increases in online inquiries, and 40% avg. increases in on-campus visits. Led a new top-of-funnel awareness campaign in key territories and developed research survey methodologies for growth strategies.

• Served on planning committees for major campus renovation projects (i.e. concert hall, on-campus restaurant, new career center, downtown store), providing overall direction for interior design, branding and wayfinding.

• Responsible for concept through implementation of $250,000 interior design and branding package for $23.5 million athletic, health and wellness center. Planned donor recognition program and grand opening events.

• Established downtown store retail program, inclusive of research, design, strategy development, and tactical execution for promotions and sales. Developed online store and integrated POS/e-commerce solution.

• Led a major overhaul of communication and visit experience strategy for prospective students, parents, alumni, and high school counselors.

July 2015-July 2016

• Served on President’s Administrative Council with Board of Trustee reporting responsibilities for trusteeship, advancement, finance, infrastructure, and audit committees.

• Oversight of marketing and communications and advancement, including advancement services, foundation and corporate relations, constituent engagement and career services, annual giving, planned giving and major giving.

• Managed staff of 16 full-time employees as well as student hourly employees.

• Led successful $23.5 million fundraising campaign for a new athletics, health and wellness center, which opened August 2017. Worked with President and team to secure $8 million in restricted donations and $14.3 million in USDA Rural Development funds.

• Led fundraising for $2.5 million in unrestricted Annual Fund donations with 35% alumni participation.

• Led planning committee for multi-media comprehensive campaign culmination celebration, benefactor induction. Worked with staff to draft first-ever 360 stewardship program, following completion of $67 million comprehensive campaign.

• Led reorganization of advancement personnel to address achievement gaps and improve efficiencies to reach immediate and long-term goals.

November 2012- July 2016

• Board of Trustee reporting responsibilities for advancement.

• Oversight of marketing and communications, in-house printing services, and Follett Bookstore, including seven full-time staff, six freelancers, and a new student internship program.

• Oversaw the Ripon College brand and sub-brands. Introduced Life Well Lived brand campaign. Led media relations and secured placements in Top 20 dailies, state, regional, and hometown news outlets.

• Introduced licensing program, established vendor lists and internal protocols for procurement, developed apparel partnerships.

• Led wire-framing and redesign of ripon.edu website, creating mobile-first, responsive pages with dynamic content. Implemented fully integrated e-commerce solution for online fundraising resulting in an increase in online donations of 25%.

• Instituted web and social editorial strategy, policies, and analytics programs. Tripled social media followership.

• Implemented annual Admission publications plan and interactive, mobile-first online Viewbook. Launched first annual integrated earned and paid marketing plans.

• Transitioned in-house print shop to outsourced self-service print and mail on-demand system.

• Managed crisis communications for several high-profile legal cases including an employee embezzlement and student misconduct.

• Redesigned Ripon alumni magazine, launching new user-generated content sections to measure engagement.

• Created case statement, donor materials, communications, and media opportunities to support the public phase of 5-year Imagine Tomorrow comprehensive campaign which ended in 2015.

March 2012-November 2012

• Significant responsibility for advising Dean’s-level priorities, with oversight of brand and sub-brands comprising the business school, executive education, and other certificate programs.

• Managed 15 full-time employees and eight student interns.

• Responsible for earned and paid media and all in-house creative services – editorial, graphic design, web design and development, videography, social media, marketing, internal and external communications, crisis communications, public relations, and print publications.

• Active on numerous campus and school-level committees, including Educational Innovation and the Chancellor’s new Badger Partnership committee.

• Other major projects and initiatives included: merging of three departments, implementation of a homegrown project management system and employee message board, Phase II website redesign, implementation of a CRM system and full-time MBA email marketing campaign, six-figure ad campaigns for our full-time MBA and executive education programs, and redesign of staple communications.

March 2010-March 2012

• Supervised web and new media team of five full-time employees, three limited-term employees and four student interns.

• Responsible for earned media and in-house creative services, including: editorial, design, web design and development, social media, internal and external communications, crisis communications and public relations.

• Led massive redesign of the school’s website, implemented Sitecore CMS and trained colleagues as contributors.

• Implemented in-house ReadyLink (ip) video studio serving the entire campus, which helped us significantly increase our media presence on national networks.

• Served as lead media coach and communications advisor for Dean, members of leadership team, faculty and staff. Played key role on several school and campus committees requiring legislative rapid response.

February 2008-March 2010

• Served as spokesperson, responsible for official communications and crisis communications, national and regional public relations and social media. Secured placements on top networks and in Top 20 dailies and industry pubs, and brought national media outlets to campus, including CNN for three days of live taping.

• Contributed thought leadership on Dean's-level and campus-level priorities and initiatives. Managed annual public relations budget and regular reporting to the Board of Advisors.

• Led school-wide committee resulting in a plan to upgrade the IT infrastructure and better coordinate and integrate digital communications.

• Drafted next-generation organizational chart to improve efficiency of internal creative services units, which resulted in subsequent integration of web, social, marketing, and communications teams.

2009-2011

Provided media strategy consultancy services for boutique agency clients, including Hawaii’s largest solar company and W3C’s launch of HTML5 logo and identity package.

March 2004-February 2008

• Managed three full-time staff in communications and five freelance journalists.

• Managed communications and served as spokesperson for a 10,000-member national automotive trade organization. Responsible for flagship daily e-newsletter, issue research, speechwriting and show flows, executive coaching and media training, national press relations, marketing, event management and website.

• Orchestrated content sharing partnership with BusinessWeek, Newsweek Dealer of the Year program and special advertising section, Washington Post Energy Summit at the Washington Auto Show, and the national Rev Up America charity program with MADD, NCMEC and First Book.

• Led re-branding efforts for the organization, introduced a monthly auto data research product and redesigned website and staple publications.

2009

Thesis: The Politicization of Traditional Healers in Post-Colonial Zimbabwe and the Implications for Sustaining Communities.

2002

Highlights: Peace Studies Teaching Assistant, Nation Building in Zimbabwe Semester Abroad, Stockbridge-Munsee Band Peace Making Research, Killer Whale Research in San Juan Islands, two-time Irene Ryan Kennedy Center Theatre nominee

• Lowry Center Renovation Steering Committee, 2019-Present

• Pathways Taskforce Member, 2019, 2020

• Benefits Taskforce Member, 2019, 2020

• Wooster MLK Commemoration Planning Committee, 2019, 2020, 2021

• Wooster Emergency Reponse Team, 2019-Present

• Employee Engagement Taskforce, 2021-Present

• Vice President, Ripon Main St. Inc., 2016-2019

• Great Lakes Colleges Association Public Information Officers Group, 2019-Present

• Faculty/Staff Mentor Award, Ripon College, 2015-2016

• Presidential Staff Achievement Award, Ripon College, 2014-2015

• Advisor, College Days (riponmedia.com), 2014 to 2016

• Guest Lecturer, Anthropology, Communication, Sports Marketing, Ripon College

• Wisconsin Association of Independent Colleges and Universities PR Group

• American Marketing Association Member, 2016-Present

• Wisconsin Naming Gift Academic Staff Achievement Award, UW-Madison 2011-2012

• Founder, Social Media Club of Madison, Dec 2009-2012

• Board Member, Daily Cardinal Media Corp. (dailycardinal.com), Dec 2009-2012

• President, Daily Cardinal Media Corp. (dailycardinal.com), 2010-2011

• Guest Lecturer, Entrepreneurship Seminar at UW-Madison, Spring 2008, 2009, 2010, 2011

• Guest Lecturer, Marketing Research Course at UW-Madison (MKT 710), Sep 2011

• Presenter, Public Relations Society of America Monthly Meeting, Madison Jan 2010

• Presenter, American Marketing Association Annual Meeting, Madison Mar 2010

• Presenter, Social Media for Government Conference, Chicago Sep 2009

American Marketing Association Annual Meeting, 2022

SafeZone Training, 2019

Brigadoon Leadership Conference, February 2018

ACM Communicators Conference, 2012-Present

CASE Summit for Leaders in Advancement, July 2015

Google Analytics and Adwords Training – Cardinal Path, September 2013

Gathering Business Requirements/Project Management – UW-Madison, May 2012

Brandworks University – Lindsay, Stone & Briggs, June 2010, 2011

Social Media UnConference – Ragan Communications May 2009, 2010

Web Development II and III – EEI Communications 2007

Please contact me to inquire about references.